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Made-to-Order: Detroit’s Apparel Industry Takes Aim at Sustainability
Original Story: Crain’s Detroit, August 2020 Original Photo: ISAIC The coronavirus pandemic is forcing Brenna Lane to critically examine the way she has been approaching her business. As the owner of Detroit Denim, a Rivertown-based apparel brand she started in 2010...
Building the Business Case for Digital Transformation
The concept of a digital transformation is an evolving discussion that continues to bring more challenging discussions with leadership . If your business is direct to consumer or service focused, then you are feeling the pressure of disruption and increasing consumer...
How Artificial Intelligence is Shaping Brand Strategy
If the last year has taught us anything — and it has, for better or worse, taught us a great deal — it’s that businesses need an alternative platform to expand our previous in-person networking capabilities. Vibrant businesses depend on the genius of human...
Going Virtual: Strategies for Enhancing B2B Virtual Connections
If the last year has taught us anything — and it has, for better or worse, taught us a great deal — it’s that businesses need an alternative platform to expand our previous in-person networking capabilities. Vibrant businesses depend on the genius of human...
Featured Case Studies
Launching a Build Your Jeans platform and experience for made-to-order manufacturing
Background:During 2020, Detroit Denim Co. turned a challenge into an opportunity. When the pandemic hit businesses hard, they temporarily transitioned to follow their dreams of production and technology transformation: moving from made-to-stock to custom made-to-order...
Implementing an Omni-channel Customer Service Portal to Drive Efficiency
BACKGROUND:Detroit Denim Company (DDCo) is changing the game with direct-to-consumer apparel manufacturing and retail. They chose WHIM for the digital transformation needed to make it work. DDCo has always prioritized its customer relationships and experiences. They...
eCommerce Refresh for Online Apparel Brand
The Challenge:2662 New York is a fashion label providing mature women with luxury designer clothing that flatters diverse body types. The emergence of the label is a remedy to how the fashion industry incorrectly fits various female body types. The brand had been on...
Enabling the First Web & Mobile Transformation of an Iconic Organization
THE CHALLENGE:The Detroit Athletic Club (DAC) is the leading athletic club in the country and prides itself on being a foundational part of the business community, as well as a center for excellence in the service and experience industry. In 2018, the DAC embarked...
Accelerating the Technology Launch for a New Organization
BACKGROUND:The Detroit Regional Partnership (DRP), a single point-of-contact for companies as they explore and invest in the Detroit region, was growing and needed to move into its own office space. Launched in 2019 as a carveout from an existing entity, DRP needed a...
Launching a New Website and Online Resource Center
Background:WHIM was selected to build a new online experience for the Detroit Economic Growth Corporation (DEGC). More than just a website, the new experience needed to be visually appealing and thoughtfully organize hundreds of online resources. As part of the...
Pivoting to a Virtual IT Support Model for Fully Remote Teams
BACKGROUND:2020 will forever be remembered as a year of disruptions caused by the COVID-19 pandemic. Businesses were faced with many problems - the first being that all personnel were forced into a remote work arrangement. Almost overnight, the technical...
Launching a New Rapid Deployment Model for Dynamic Website Support
BACKGROUND:With a near constant stream of new opportunities, services, and resources, Detroit Economic Growth Corporation (DEGC) required frequent website updates, ranging from simple text and image updates to whole new features, microsites, and integrations. While...
Implementing a Digital-First Strategy
The pandemic has forced many businesses to rapidly transform their model to sustain operations, pivot, or support significant growth. In this new environment, digitally savvy businesses are rapidly gaining market share - challenging their competitors to be faster,...
Featured Solutions
Best-in-Class Cybersecurity for Local and Remote Teams
BACKGROUND:Hackers are continuously developing new tools and methods for accessing sensitive data. In the wake of the COVID-19 pandemic, hackers increased targeting of small businesses. Employees who had been working at the office behind a firewall were suddenly...
Virtual CIO & CXO as a Service
Businesses that are scaling and pivoting are under significant pressure. In this new environment, digitally savvy businesses are rapidly gaining market share - challenging their competitors to be faster, smarter, and more customer-focused. The advancement of...
In the News
WHIM CEO Named 2021 MVP Entrepreneur by Corp! Magazine
Original Article: Corp! Magazine, February 2021 Every year, the Corp! Most Valuable Professionals, Entrepreneurs, and Millennials awards honor those who, through their careers, community involvement, and passion, have made Michigan a better place to live and work. MVP...
WHIM recognized as top diversity focused company by Corp! Magazine
Original Article: Corp! Magazine - Digital October 2020 Whim is honored to be selected as a Diversity Focused Company honoree for the 13th Annual Corp! Magazine’s Michigan’s Salute to Diversity Conference and Awards on October 8th, 2020. As a woman-owned innovation...
WHIM certified by the Women’s Business Enterprise Council
Whim is proud to announce national certification as a Women’s Business Enterprise by the Great Lakes Women’s Business Council , a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). “As a woman owned Innovation and Technology...
WHIM keynote – General Motors Women in STEM
The automotive company highlighted innovative Detroit designers across disciplines in celebration of Women’s History Month. By Amanda Rahn | Photography by Erin Kirkland It should come as no surprise that the first automotive company helmed by a woman threw an event...