Original Story: Crain’s Detroit, August 2020 Original Photo: ISAIC The coronavirus pandemic is forcing Brenna Lane to critically examine the way she has been approaching her business. As the owner of Detroit Denim, a Rivertown-based apparel brand she started in 2010...
Building the Business Case for Digital Transformation
The concept of a digital transformation is an evolving discussion that continues to bring more challenging discussions with leadership . If your business is direct to consumer or service focused, then you are feeling the pressure of disruption and increasing consumer...
How Artificial Intelligence is Shaping Brand Strategy
If the last year has taught us anything — and it has, for better or worse, taught us a great deal — it’s that businesses need an alternative platform to expand our previous in-person networking capabilities. Vibrant businesses depend on the genius of human...
Going Virtual: Strategies for Enhancing B2B Virtual Connections
If the last year has taught us anything — and it has, for better or worse, taught us a great deal — it’s that businesses need an alternative platform to expand our previous in-person networking capabilities. Vibrant businesses depend on the genius of human...