Most Companies Use Less Than 40% of Monday.com
(And Why That’s Costing You More Than You Think)
Summary:
Most companies only use 30–40% of monday.com’s true capabilities — not because the platform falls short, but because feature adoption stalls after initial setup. This article breaks down why teams get stuck in “survival mode,” the hidden cost of underuse, and how a quick assessment can reveal where real leverage is being left on the table.
The Fastest Way to Know Where You Stand
Most leaders don’t need another tutorial.
They need clarity.
That’s why we built a monday.com Feature Usage Assessment — a quick, practical way to understand:
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How mature your setup really is
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Which features you are underusing
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Where you’re leaking time and execution power
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What to fix first (without boiling the ocean)
It takes 5 minutes.
The insights last much longer.
Take the monday.com Feature Usage Assessment and get your personalized report.
monday.com is a powerful platform.
Most teams don’t struggle because it lacks features. They struggle because they’re busy.
In the rush to get work out of inboxes and into boards, many teams stop once things feel “good enough.” The system works. People can see tasks. Nothing is on fire. So they move on.
What we see, again and again, working with leadership teams across industries, is this:
Organizations are paying for monday.com — but only tapping into about 30–40% of what it can actually do.
That gap is not about missing tools or poor decisions. It’s about never having the time or space to move beyond setup and into optimization.
And over time, that unused potential adds up — in extra manual work, slower decisions, and missed opportunities to make work feel easier.
The Illusion of “We’re Using It”
- Work is “in the system”
- Boards exist for every department
- Dashboards look impressive in leadership meetings
- People log in daily
- Automations turned off “just in case”
- Boards doing the same work spreadsheets used to do
- Status updates manually chased in Slack
- Leadership flying blind between meetings
Why Feature Adoption Stalls at 30–40%
1. Teams Build for Today, Not Scale
Most monday.com setups are designed during:
- A busy quarter
- A reactive moment
- A “we just need something now” phase
So teams optimize for speed instead of structure.
The result? Boards that work… until they don’t. And once things get messy, no one wants to touch them.
2. Automation Fear Is Real
Automations are where monday.com shines — and where teams freeze.
Common thoughts:
- “What if it breaks something?”
- “We’ll automate later.”
- “Only one person knows how this works.”
So instead of reducing manual work, teams:
- Move items by hand
- Send reminders manually
- Duplicate work across tools
That’s not safer. It’s slower.
3. Features Are Available — But Not Intentional
monday.com has powerful features that go largely unused:
- Advanced automations
- Formula and mirror columns
- Cross-board workflows
- Workload and dependency views
- Governance and permissions
Not because teams don’t want them — but because no one connects features to business outcomes.
Without intention, features stay dormant.
4. No One Ever Audits the System
Here’s the big one:
Most companies never stop to assess how well monday.com is actually working.
They:
- Add boards
- Add users
- Add complexity
But they never ask:
- Are we using the right features?
- Are we overbuilding in some places and underbuilding in others?
- Is monday.com saving us time — or just organizing our chaos?
Without a checkpoint, inefficiency becomes normal.
The Real Cost of Underusing monday.com
Using only 30–40% of monday.com doesn’t just mean missed features. It means:
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Extra hours spent on manual coordination
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Leaders chasing updates instead of leading
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Teams frustrated by “another system”
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Software spend without software ROI
In other words: You’re paying for leverage and settling for organization.
What High-Performing Teams Do Differently
Teams that fully leverage monday.com:
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Treat it as an operating system, not a task list
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Use automations to remove human bottlenecks
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Design workflows around accountability, not just visibility
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Regularly review and refine how features are being used
They don’t just have monday.com. They work through it.
Final Thought
monday.com is one of the most powerful work platforms on the market.
If you’re only using a third of it, the issue usually isn’t the software.
It’s that no one has had the time to step back and design it with real intention.
The good news? That’s completely fixable — especially once you know where to look.
If you’d like a second set of eyes, our WHIM specialists are happy to help. We’ll look at how your team actually works today, identify where friction is hiding, and show you practical ways to get more value out of the tools you already have.
Start with a conversation. No pressure. Just clarity.
About WHIM Innovation
WHIM Innovation helps organizations harness the practical power of AI, automation, and custom software to work smarter and scale faster. We combine deep technical expertise with real-world business insight to build tools that simplify operations, enhance decision-making, and unlock new capacity across teams. From AI strategy and workflow design to custom monday.com apps and fully integrated solutions, we partner closely with clients to create systems that are efficient, intuitive, and built for long-term success.