The Challenge:2662 New York is a fashion label providing mature women with luxury designer clothing that flatters diverse body types. The emergence of the label is a remedy to how the fashion industry incorrectly fits various female body types. The brand had been on...
THE CHALLENGE:The Detroit Athletic Club (DAC) is the leading athletic club in the country and prides itself on being a foundational part of the business community, as well as a center for excellence in the service and experience industry. In 2018, the DAC embarked...
Background:WHIM was selected to build a new online experience for the Detroit Economic Growth Corporation (DEGC). More than just a website, the new experience needed to be visually appealing and thoughtfully organize hundreds of online resources. As part of the...