BACKGROUND:WHIM was engaged as the leading technical Web3 team to architect a unique NFT experience for a private Retail Summit for the leaders in luxury retail. Our client - a team that has built millions of square feet of commercial and retail space - selected WHIM...
Background:During 2020, Detroit Denim Co. turned a challenge into an opportunity. When the pandemic hit businesses hard, they temporarily transitioned to follow their dreams of production and technology transformation: moving from made-to-stock to custom made-to-order...
BACKGROUND:Detroit Denim Company (DDCo) is changing the game with direct-to-consumer apparel manufacturing and retail. They chose WHIM for the digital transformation needed to make it work. DDCo has always prioritized its customer relationships and experiences. They...
The Challenge:2662 New York is a fashion label providing mature women with luxury designer clothing that flatters diverse body types. The emergence of the label is a remedy to how the fashion industry incorrectly fits various female body types. The brand had been on...
THE CHALLENGE:The Detroit Athletic Club (DAC) is the leading athletic club in the country and prides itself on being a foundational part of the business community, as well as a center for excellence in the service and experience industry. In 2018, the DAC embarked...
BACKGROUND:The Detroit Regional Partnership (DRP), a single point-of-contact for companies as they explore and invest in the Detroit region, was growing and needed to move into its own office space. Launched in 2019 as a carveout from an existing entity, DRP needed a...
Background:WHIM was selected to build a new online experience for the Detroit Economic Growth Corporation (DEGC). More than just a website, the new experience needed to be visually appealing and thoughtfully organize hundreds of online resources. As part of the...
BACKGROUND:2020 will forever be remembered as a year of disruptions caused by the COVID-19 pandemic. Businesses were faced with many problems - the first being that all personnel were forced into a remote work arrangement. Almost overnight, the technical...
BACKGROUND:With a near constant stream of new opportunities, services, and resources, Detroit Economic Growth Corporation (DEGC) required frequent website updates, ranging from simple text and image updates to whole new features, microsites, and integrations. While...
The pandemic has forced many businesses to rapidly transform their model to sustain operations, pivot, or support significant growth. In this new environment, digitally savvy businesses are rapidly gaining market share - challenging their competitors to be faster,...